You’ve seen them. You’ve probably avoided them. That table outside the grocery store stacked with brownies, raffle tickets or donation jars for the high school band trip to Gatlinburg.
You might even recognize the kid behind the table... awkwardly waving a sign while their parent watches proudly. And yet, there you are… suddenly checking your phone, pretending to be on a call or dodging to the other entrance.
It’s not that you don’t care... it’s that fundraisers at store entrances can feel a little… uncomfortable.
Why It Feels Awkward... And Why It Matters
In Madison, we love supporting our schools, churches and youth groups. But when it happens in a high-traffic spot... say, outside Kroger or Walmart... shoppers often feel trapped between wanting to help and just wanting to get their groceries and go home.
It’s a social moment that hits that tricky balance between community spirit and personal space.
Still, for local organizations, these storefront fundraisers can be a lifeline. PTOs, youth sports teams and Scouts groups often rely on weekend bake sales or donation drives to fund trips, uniforms and events. Without them, many programs would struggle to stay active.
So how do we fix the tension? How do we keep the community support alive... without the “please don’t make eye contact” anxiety?
Better Ways to Fundraise (That Don’t Corner Shoppers)
Here are a few creative and friendlier alternatives that Madison groups have started using... ideas that still bring in funds but make it easier for everyone to participate:
QR Code Donations...
Many schools now post QR codes on social media or flyers outside stores. Shoppers can scan to donate later... no pressure, no cash, no awkward smiles.
Inside the Lobby Instead of the Doorway...
Setting up just inside the store with permission (like near customer service or by the exit) feels more inviting and less intrusive.
Community Fundraiser Nights...
Restaurants like Rosie’s Cantina, Marco’s Pizza and Chick-fil-A Madison often host “spirit nights,” where a portion of proceeds go to local schools or clubs. People love these because it turns a normal dinner into a feel-good event.
Digital Campaigns with Local Tie-ins...
Tools like GoFundMe and GiveButter can be linked with Madison community Facebook groups, creating virtual fundraisers that still feel local.
Collaborate with Local Businesses...
Instead of catching customers as they enter, partner with stores for a checkout donation button... “Would you like to round up for the Bob Jones Band?” is easier for everyone.
Keeping Fundraising Friendly and Respectful
At the end of the day, these fundraisers aren’t about guilt... they’re about connection. The goal is to keep our youth programs thriving while maintaining kindness and space for everyone.
If you’re organizing a fundraiser, think about how to make it easy for people to support you without feeling caught off guard.
If you’re a shopper, remember: those kids standing in the cold outside Walmart are learning real-world lessons in courage, communication and teamwork.
Even a quick “Sorry, not today... but good luck!” can go a long way.
Madison is full of generous people... sometimes we just need a better way to show it. We can all continue to support the causes that matter most... without avoiding eye contact at the sliding doors. Because when we support each other, no matter how small, every swipe, scan and smile helps build a stronger community.
